Howdy marketing enthusiasts and everyone to whom CPM, CPC, and CTR terms are a second native language!
I want to share with the KISMI community some fancy results we gathered using adsgram.ai Telegram Ads.
Let’s see how the platform looks and how easy it is to set up an ad campaign.
The first great thing about AdsGram.ai that I already appreciate, is that there is no minimum account top-up balance. We filled it twice with 8 + 7 TON’s (about 5,5 USD per TON on average), believe you can try also with smaller balances for the campaign test, when that’s done click on Create Campaign and AdsGram has two options - Rewarded Post style image and Video one. For now, we used an image style one, tho, video one is also a catch to try.
A) Setting up your audience.
To be honest TG ads are still developing, and depending on the Ads service that you use, some have a wider set of targeting, and some get less. AdsGram has an average one.
Targeting by setting up languages that TG system users have and countries.
For the first campaign, we simply used the cheapest ones where the masses already are familiar with the crypto world, and not to go deeply regional with languages to set up multiple campaigns using English as the basis.
B) Setting up CPM (cost per mile / 1000 displays) to bear the minimum that was needed. On-screen now you see 0,11 TON’s per CPM, in the beginning, we went for 0,2 TON’s as AdsGram recommended a week ago. After removing the most costly ones it got lower. Also, set your daily budget in TON’s.
C) Banner. We made it a brandy-looking one. Text with call to action, link to our TG mini-app Telegram: Contact @kismiapp_bot, and one really important thing that I enjoy about AdsGram, you can add an image. It grabs the attention of viewers insanely. How much? Follow up stats a bit later.
Save changes and launch!
Time is ticking, views are flowing, KISMI.app TG app users are claiming KISS’es and collecting rewards.
The campaign was launched on the 21st of August.
Sometimes traffic stops flowing, tho, we see that the system tried to keep up with daily budget-sharing banners on Telegram proportionally to its audience.
In raw numbers, by that time we had about 3000 Telegram mini-app users.
How did the campaign go?
Absolutely great!
Take a peek at the first campaign stats.
The average CPM is about 0,18 TON * 5,5 USD that’s 1 DOLLAR!
CPC is 0,0022 TON * 5,5 USD makes 1,2 cents per click.
CTR keeps higher than 8% on average.
Everything varies on country and AdsGram tries to optimise ads by AI showing it to more and more related users.
The best case we see with Nigeria.
With 0,66 cents per click and +14% CTR!
How effective AdsGram.ai ads are?
By the time I’m writing this, we have 10712 users in our TMA.
How real are those?
Are those people still alive?
Yes, even now when all channels of traffic are cut, on average about +/- 100 users are on the kismi.app or having fun in our Telegram mini-game.
They see the value, and that’s why they return.
Analytics real-time stats screen.
Campaigns.
Of Course, we tried each and every country by segmenting those into regions to see which countries perform the best.
August in total
Final numbers.
Before the AdsGram campaign we had approx 3000 TMA users, now 10700 so can say that 7000 users we got just from our TG ads.
In total, we spent 13,07 TON’s (at 5,5 USD) which is about 72 USD for 7000 TMA users.
All right, I lied in the topic title about 1 cent, my bad, that is 1,2 cents per user.
Surely after testing, you can do A/B testing with countries, with ad texts and pictures to increase CTR, grabbing cheaper countries with lower CPM, etc. Field of experiments it is.
Conclusion.
If you are in the TMA field AdsGram.ai is 100% must use in your campaigns.
Are Telegram ads more effective than Twitter KOLs?
In low-cost numbers yes, at least 10x cheaper.
Here I did a review on those if you haven’t read it before:
What’s next?
We have launched most Telegram mini app crypto fanatic contest:
https://kismi.app/round/PJJBCNG0480Y4YSQNA5IIAJD7BSKB0NZ/
Few direct banners here to see the performance is a must-do!
Besides there are other TG Ads platforms that we want to try through.
Will KISMI post success on those? We might, depending on the amount of hearts under this topic.